SaaSOffice at SETA 2026: Smart Workplace Innovations and Partnership Signed with Dynamic Workplace
SETA 2026 (Workplace and Procurement Expo) took place March 24–26 at Paris Expo Porte de Versailles. SaaSOffice was there at booth O10, alongside its co-partner GoBright.
Three days of lively discussions, live demonstrations, and the highlight of this year’s event: the signing of a strategic partnership with Dynamic Workplace, live from the trade show.
What SETA Means for Workplace Management Professionals
SETA is the leading event for workplace decision-makers, procurement directors, and facility managers in France and Europe. The 2025 edition brought together more than 20,000 participants over three days, with nearly 150 exhibitors representing the entire value chain: occupant services, building systems management, and digital transformation.
For SaaSOffice, participating in SETA goes far beyond simply showcasing its products. It is an opportunity to test its vision of the connected building against real-world realities, to hear about the concrete challenges faced by building managers, and to forge partnerships that accelerate the transformation of workspaces.
A trade show at the heart of the digital transformation of the construction industry
In just a few days, SETA brings together what the market takes months to bring to light: trends in the digitization of workspaces, optimization of usage, and the employee experience. In 2026, the theme of the smart workplace and the integration of occupancy data emerged as the common thread in many conversations at the trade show.
Companies are seeking to reduce real estate costs, which weigh heavily on their bottom line. The average office occupancy rate in France is 35%, and each unoccupied workstation represents an average direct cost of €11,000 per year for the company. This reality is prompting real estate departments to rethink their operational strategy. (Source: Republik Workplace / IDET)
SaaSOffice and GoBright at Booth O10: What Visitors Discovered
SaaSOffice opted for a demonstration booth focused on hands-on experience rather than marketing. Visitors were able to test, try out, and experience the solutions in real-world conditions.
A unified platform for the entire building
SaaSOffice positions itself as the building’s operating system: a single application that centralizes access control, reservations, incident management, tenant services, food service, communications, and operational data.
At the booth, three demonstrations drew particular attention:
SaaSOffice draws on the hands-on experience of Flex-O, a coworking network that now has 17 locations in France, to continuously refine a platform that meets the real needs of both managers and occupants.
GoBright: Space Intelligence and Data to Support Building Managers
At booth O10, SaaSOffice was joined by a technology partner specializing in room reservations, workstation reservations, and digital signage. This complementary partnership illustrates SaaSOffice’s vision: to cover the entire building lifecycle, from day-to-day operations to strategic occupancy analysis.
The SaaSOffice × Dynamic Workplace Partnership: Signed Live at SETA
The highlight of SaaSOffice's participation in SETA 2026 was the signing of an official partnership between SaaSOffice and Dynamic Workplace, which took place right at the company's booth at the trade show.
Dynamic Workplace: Early-Stage Consulting for Transformation
Dynamic Workplace is an independent consulting firm specializing in shared and operator-managed workspaces in France. Founded in 2019, it assists companies and property owners in transforming their commercial real estate through occupancy strategy, asset enhancement, the design of flexible offerings, and the selection of operators.
A Natural Complementarity
This partnership offers an end-to-end solution for commercial real estate stakeholders. Dynamic Workplace focuses on the upstream phase: assessing usage performance, designing flexible solutions, and providing strategic support to property owners and tenant companies.
SaaSOffice takes over at the operational stage: managing spaces, activating services, managing occupants, and collecting data to optimize revenue and satisfaction.
Companies now expect much more from their real estate than just square meters: contractual flexibility, integrated services, and reduced cost per employee. This partnership delivers precisely that solution, from strategy to operations, including technology.
What SETA 2026 Reveals About the Future of Workspaces
The SETA 2026 report confirmed several structural trends that SaaSOffice observes on a daily basis in the field:
- The convergence of tools is accelerating: IT departments want one application, not ten.
- Usage data is becoming a strategic asset for both property owners and businesses.
- Flexibility in workspace design is no longer optional: it is essential for the competitiveness of the service sector.
- AI designed to enhance the employee experience has moved from the experimental stage to actual deployment.
SaaSOffice is leaving SETA 2026 with a key partnership, qualified leads, and the conviction that the connected building is no longer just a promise—it is an operational reality that has already been deployed.
